Essay on effects of advertising on our society


  1. Essay on The Positive and Negative Effects of Advertising on Consumer Behavior
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  3. How Does Advertisement Influence People's Behaviour?
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The advertisement on television , print media and the internet ensures that people have freedom of choice. As a result, the consumers become more vocal and conscious of their rights. Economic impact: One of the most important aspects of advertising is that it can boost the revenue of not only the company but also the country.

More consumers would purchase the items and avail the service in huge numbers. It can have a tremendous impact on the social environment because new jobs are created. Freedom of selection: Advertisement provides arrays of options to the consumers as far as freedom of choices is concerned. People can compare and contrast more than one product and service to hone in on the best choice. Similarly, they can elect the best political candidate who can govern the country. Bad effect on children: Advertisement of products such as soft drinks can create a huge customer base but it is a known fact that ingredients comprised in the item are harmful to the health of the consumers.

Twisting the facts: Politically advertising can be a double edged weapon. Hence the ad makers must be aware of the social consequences of the ads.

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For example, some advertisements like Mountain Dew show daring stunt actions where the statutory warning is either not written or written in very small illegible fonts. The kids getting motivated by seeing this ad may rehearse then same action with dire consequences. Some other ads unnecessarily use female models and sexually explicit scenes like Euro briefs or Aristocrat apple juice ads, which create unhealthy impression among the minors.

Some advertisements show precocious children advising their parents on various issues. Right next to the ads for products were ads announcing the sale of slaves or rewards for finding runaway slaves.

Essay on The Positive and Negative Effects of Advertising on Consumer Behavior

With westward expansion, ads touting real estate and tourism were prominent. Ads beckoned the adventurous to head west for the gold rush or for plentiful jobs building railroads. Civil War ads reveal the pressing need for uniforms and shoes to outfit hundreds of thousands of soldiers. Women who took over men's jobs while they were at war had little time for household chores, so ads touted ready-made goods and time savers. During the s, at the height of the civil rights movement, advertisers started to show black models in their ads.

This was helpful in reaching black buyers but also showed how society was changing and helped that change become accepted.

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An interesting relationship exists between advertising and technology, as each might not be at its current level without the other. Technological advances in paper types and printing practices made huge differences in advertising.

The invention of newsprint paper — which is the cheap, rough paper made from wood pulp — in the early s made it possible to print newspapers more cheaply and more often, and advertising in newspapers took off. Meanwhile, as inventors dabbled with technology, they announced their exciting new products through advertising.

How Does Advertisement Influence People's Behaviour?

In Colonial times, newspapers were the main way to receive news, including ads. Today, there are numerous advertising media in addition to newspapers. In fact, the volume of media and popularity of digital news has put some newspapers out of business. But though the media used may change, advertising is still a major reliable method of announcing new products. When the first personal computers were made available to the public in the early s, it was big news. Though articles were surely written about them, advertising told the public where to buy them and how much they cost.

That's because unlike public relations, where businesses send out press releases and hope editors will write about them, advertising is a sure thing. When you pay for space and provide the ad, it will appear. Many people who couldn't afford to or didn't want to pay the price for an IBM computer could buy a clone instead and get all the same features.

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If the manufacturers of the clones hadn't advertised, though, who'd have known they existed? And if PCs hadn't made their way into homes across the country, computing wouldn't have become second nature to society. The same is true for all the technology society relies on so heavily, from the availability of the internet to smartphones, tablets and social media.

One concern many people have about advertising's role in society is the way the industry advertises products to children. From at least the early days of television, toy and cereal manufacturers quickly realized they had a captive target market during Saturday morning cartoon shows. Children often watched these shows while their parents slept or completed household tasks, a rapt audience too young to understand the difference between advertising simulations and real life.

With singing cartoon characters encircling the bowl and cute shapes of marshmallows falling magically from the sky, kids just had to have them. Advertisers counted on the children pleading in the stores until they got the coveted cereal.

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The Communications Act of created the Federal Communications Commission FCC to oversee, stabilize and regulate the media, which at the time included radio and wire services and later expanded to add television. The FCC has specific rules regarding advertising to children. For example, a maximum of Children today are also bombarded with ads through the internet, whether on computers, phones or other electronic devices.

Many have their own social media accounts, such as Facebook, where pop-up ads are prevalent.